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| Corsets by Deborah Brand |
The desire to reduce the waist and enhance body’s
natural curves is every woman’s dream and making this dream come true for
thousands of women is what Deborah excels at. Twenty-five years into the
business, Deborah says, she started her journey by designing under the cult
90’s label Sub Couture. Her first corset dress was commissioned exclusively by
the famous department store Harrods, and was sold out within weeks of hitting
the shop floor. Encouraged by the positive response, Deborah went solo, moved
to New York and launched Deborah Brand Couture.
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| Corsets by Deborah Brand for that perfect hourglass silhouette |
Sharing her incredible journey, Deborah says, “I’ve been a
designer all my life. I started by designing the classic collection and three
years later, I designed the classic corset. I kept designing and re-designing
corsets until I produced my first ‘perfect corset’ with 41 exclusively designed
bones with 8-12 panels.”
Soon, her corsets were in demand everywhere – she
sold to most major accounts in the UK including Selfridges, Liberties, Joseph,
House of Frazer, Cruise Flannel, Psyche, Geese and Sarah Coggles. Her
international exposure was equally as impressive as she sold to over 100
accounts worldwide including Ludwig Beck (Germany), Stig P (Denmark), Joyce (Hong
Kong), Barneys (New York) and Nordstrom (USA). Why corsetry, we asked. “I have always been inspired by the shape of a woman’s body, basically the hourglass silhouette – so when it came to designing the perfect collection, it became apparent to me that it had to be a corset,” Deborah explains, adding, “It epitomises everything I work for, and everything that I consider to be beautiful about making a dress. For me it starts with structuring a corset. They are the most beautiful thing and have come a long way from being just an undercloth to a fashion must have.”
The best thing about Deborah’s corsets are the simple and unusual lines that make them a perfect fit for all body types. Available in four different styles – Mila, Rosie, Georgia and Freja – her corsets are precision made, with every possible attention to detail, and are lined with butter silk duchess satin and soft precise padding.
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| Enhance your curves |
Her designs have adorned the most glamorous
celebrities such as Naomi Campbell, Demi Moore, Kylie Minogue and more. Ask her
if she has any favourites among her clients and she says, “All these women are
beautiful and I loved dressing each one of them.” Does she have any favourites
in terms of best dressed celebrities? “Salma Hayek. I think she has beautiful
curves. I also like Beyonce and Adriana Lima. They both are very sensual in the
way they dress.”
As a fashion statement and even as a tool to reduce
weight and waist, the demand for corsets is at an all-time high. EBay recently
reported a 185% rise in the number of corsets being sold over the last three
months. However with these reports, there have also been debates on how wearing
corsets can harm your body and weaken your spine. Addressing this issue,
Deborah says, “As a nation, we are becoming larger and age certainly is unkind
to the stomach. Earlier women used to let go, now they are more conscious about
their appearance. Corsets makes them look and feel beautiful and by wearing
them they can achieve the desired vintage silhouette. That explains the
increasing demand for corsets. As far as health issues are concerned,
supressing your waist by 4-5 inches is fine. Beyond that and we advise our
customers against it. Back in the Victorian era, women used to go to the
extreme by clinching their waist up to 16 inches. That is extremely unhealthy.” |
| Corsets by Deborah Brand |
Pics credit: Deborah Brand
